Blogging for Creative Entrepreneurs
Adapting to change is hard.
You’ve spent so much time honing your craft and sharpening your skills. But now it’s time to learn a new skill: marketing yourself online. So where do you start?
It’s time to step up your online marketing strategy.
One aspect all creative professionals need to improve is their inbound marketing efforts. And one of the simplest ways to achieve this is through blogging.
Blogging makes it easier for clients to find you.
You might be thinking, ‘is blogging even relevant anymore?’ The short and simple answer is yes. This kit gives you the tools to use blogging as a method to increase your value within your industry exponentially.
Blogging for Creative Entrepreneurs
Learn the blogging secrets your competitors don’t want you to know.
Document more than you create.
If you’re a perfectionist, you might put off releasing a blog post until it’s just right. This toolkit will teach you to document your process and demonstrate your value.
Avoid writer’s block.
One of the age-old excuses for not writing is a phenomenon known as writer’s block. You’ll learn how to easily find new ways to come up with ideas of what to write.
Sharpen your marketing skills.
Learn the tricks of the trade to SEO, content marketing (inbound marketing), and outreach to attract more leads to your website, and earn more business.
Inside This Course
We’re not just talking about written content.
This toolkit will show you how to market any piece of content through your blog. Anything you produce—be it a deliverable or your unique process—is content that brings value to a prospect, or another creative entrepreneur.
Find the right keywords to get found.
Create content based on the most popular keywords your potential leads may be using. Implement them into areas of your blog to rank higher in search, and make it easy for prospects to land on your site.
Learn to network with people who don’t know you yet.
Networking with people has many powerful benefits. People tend to hire who they know and who they like. Outreach allows you to get prospects’ attention in a professional way, and builds a relationship that can turn into business for you.
A successful blog requires an understanding of user experience (UX).
User experience hails every website, in the visual and written form. You want to regularly inform and delight users with high-quality content on your blog, and make it easy for them to find the information they need.
From the instructor:
Your blog is the most powerful lead magnet that you can completely control.
I used to write articles for an online publication that paid me one cent per page view.
Yep. One. Cent.
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It sounds crazy, but at the time, this seemed like the best way to work my way into freelancing.
I didn’t yet understand the power or value of blogging. It wasn’t until my articles were garnering 20 to 30,000 page views that I realized how effective blogging was at attracting new business. Unfortunately, it was all going to the publication I was writing for.
I knew I had to take my talents elsewhere. But there was just one problem.
I suffered from crippling perfectionism. And I mean crippling. It used to take me three months just to get a blog post out.
I’ll be frank: I’m not a bad writer. I have a degree in writing, and teach it all day as a Language Arts teacher. It’s a big part of my world.
But what held me back from creating my own blog was the need to make sure every post was perfect. The inconsistency and delay of my postings definitely wasn’t helping increase my website’s exposure, despite doing all the housekeeping of SEO and user experience.
So how did I overcome this pursuit of perfection?
I realized not all blogs have to be written. I started posting vlogs, or video blogs, onto my website, showing and sharing my process.
This helped me brainstorm new ideas for written posts, and soon enough, I was regularly posting content I was proud of. My crippling perfectionism was slowly disappearing.
If you have writer’s block, you don’t have to consistently post written articles. Blogs can be anything you want them to be: a breakdown of a logo, a podcast, a video of you giving commentary on a subject—the list goes on.
People want to learn from other people. They want to read their stories, learn how they approach their work, and not be marketed to. Your blog is a perfect asset to connect with people and share yourself in a way that’s real and adds value to your craft.
The best part? You get to decide what and when to publish.
This toolkit is the culmination of my 20+ years writing for the web. I hope you learn to document more than you create with your blog.
Matt Cilderman has been publishing on the internet for over 20 years. He is the owner and Chief Strategist of Cilderman Solutions, an internet marketing agency. His fortes lie in marketing strategy, search engine optimization (SEO), blogging, and content marketing.
Meet Our Instructor
Who this is for:
This toolkit is for anyone who wants to increase their business’s exposure online.
Blogging for Creative Entrepreneurs is designed to help you succeed by making the most of your online marketing strategy. You’ve got access to the tools, and now it’s time put them to good use: